Your headline is, hands down, the most important part of your landing page copy. You only have a few seconds to make a connection with the reader, and to get them interested in what you have to offer. The Internet has spawned a generation of consumers with 2-second attention spans, and your headline is often [...]

A flog, or fake blog, is a method internet marketers can  use to take advantage of the trusted blog format to increase trust with the visitor, and in turn, improve conversion rates. This added trust has proven to be an effective technique for peddling anything from diet products, to grant offers, and so much more. [...]